Why you need more than NPS to drive CX excellence
Eptica
NOVEMBER 12, 2019
Often the metric of choice is the Net Promoter Score ( NPS ). Introduced in 2003 in a Harvard Business Review article titled “ The One Number You Need to Grow , the NPS has become an important business metric. As with all metrics, NPS is very good for doing a single job well - in this case measuring topline satisfaction.
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