Beyond Philosophy
MARCH 7, 2024
In their research, a large construction company we worked with discovered that the construction clients didn’t want a rougher excavator as much as they wanted to know that the company “cared for them as a person.” Knowing that feeling cared about as a person is essential to customers makes it easier to act.
Beyond Philosophy
JULY 18, 2016
Many companies try to create an emotional customer experience on a big scale, through events, fundraisers or contests that help people feel “connected.” What is unique and refreshing about A Step Ahead’s approach is how individual and personal it is. How to Win Customers’ Trust Without Spending a Dime.
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Beyond Philosophy
FEBRUARY 15, 2024
Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience. The bottom line is this.
Beyond Philosophy
JANUARY 28, 2015
Expectations are important to meet (and ideally exceed), particularly when this is the person who decides if whether you stay or go at an organization. I would argue you should never be this person whether it’s your first 90 days or not! Personally, I value people who challenge me in a positive way… this means not just saying “Yes!”
Beyond Philosophy
DECEMBER 23, 2014
I wish it were as simple as just asking your Customers what they want and getting the real answer. It isn’t of course, because sometimes the Customer might not even know. Here’s where it’s important to consider the causes of emotions and the personality types of the Customers you serve.
Beyond Philosophy
JANUARY 26, 2015
It is the responsibility of an organization to put the Customer at the center of everything they do, and to design a deliberate experience showing this. Anything else gets my personal VETO. All attendees will receive a discount code for 50% off the eBook. 4 Ways to Gain Customers’ Trust in Data Security.
Beyond Philosophy
DECEMBER 25, 2017
Read this quick article to discover essential aspects of an adequate apology that creates the proper emotional response from customers—or anyone. Who Wins—Brand or Customer Experienc e? Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience.
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