An Abbreviated Guide to Customer Satisfaction Surveys (NPS®, CSAT, CES)
ChurnZero
OCTOBER 9, 2020
Before we get started, let’s cover: what is a customer satisfaction survey? A survey that gauges customer sentiment, satisfaction, and feedback to improve the customer experience and ensure customer loyalty. CSAT (Customer Satisfaction). CES (Customer Effort Score). NPS (Net Promoter Score).
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