Remove Customer centricity Remove Customer retention Remove Exercises Remove Upselling
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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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13 Customer Success Manager Skills to Look for When Hiring

Totango

At other companies, CS managers may be assigned to follow up on sales during the customer onboarding phase. Customer success managers are critical at SaaS companies, where they help deliver results that promote subscription renewals and upsells. What Makes a Good Customer Success Manager? Persuasion Skills.

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Ebusiness: Focus on the Customer, Not on Your Bottom Line

aircall

The crucial importance of customer retention. If you’re running an ebusiness, be it for a service or product, you should be focusing on the customer, rather than on your bottom line. Simply that there are other ways to achieve success than to put the emphasis on sales and customer acquisition, namely putting the customer first.

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Customer experience vs. customer relationship: What’s the difference? 

Method:CRM

With this data, your team can create demand forecasts based on real customer insights to determine which products are the most likely to sell. These insights are also great inspirations for your upsell and promotion strategies. Improve customer support. In turn, this increases customer retention and decreases the churn rate.

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5 Key Takeaways from The Customer Conference Europe 2022

Education Services Group

Customer centricity needs to be a cross-departmental philosophy. Despite the many differences in circumstances of my fellow conference-goers, there is one theme that consistently rings true: focus on the customer. There continues to be a battle in some organizations over who should own renewals or Customer Success.

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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

An organization will come together and develop a shared sense of ownership between teams as a result of creating a customer journey because everyone in the business will be aware of what is necessary to provide the experiences that customers expect. You can foster a customer-centric culture by doing this.

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BIG RYG 2022: Key Takeaways

Education Services Group

The customer-centric CEO. In practice, additional considerations should be factored into tiering exercises to effectively guide strategic decision making at your specific company, informed by market, product, economics, and your current and future go-to-market strategy. That’s a wrap.