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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

The answer to this question can show how Customer centric your company is. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment.

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Truth Bared about the Realities of Customer Experience Implementation!

Beyond Philosophy

Consorsbank, Lufthansa, and Zalando—three very different companies—have both undertaken a Customer Experience improvement program. Whilst they each have their unique challenges, their insight on Customer Experience shows us the common obstacles that all of us face when tackling such an important facet of our business.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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The Tools To Use To Create Actionable Measures

Beyond Philosophy

A significant influence on your Customer Experience outcome is how customers feel during your experience. In our global Customer Experience consultancy, we say that emotions are over 50 percent of a Customer Experience. To measure customer emotions, you need the proper tools to do a job.

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Stop Now! Six Mistakes Being Made With Your Digital Experience

Beyond Philosophy

If you haven’t gone online with your Customer Experience, too, it’s time. The digital transformation of your present Customer Experience is long overdue. Consider this graph of which devices customers use at home: Nearly everyone has a computer or smartphone, and close to three quarters have a tablet.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

I am sure that you raised your hand a few times during this presentation. Your Customers would raise their hands during this TED talk also. When it comes to the emotional journey during this new and improved process, most organizations cross their fingers and hope for the best. Customers are Irrational: Stop Fighting It.

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Beware: Are YOU on Your Employee’s Naughty List?

Beyond Philosophy

Your employees have the power to make or break your Customer Experience this holiday season with the customer service they provide. However, when employees aren’t happy, customer service often suffers. However, they also provide an excellent Employee Experience. Remember the Nordstrom Way.