Beyond Philosophy
APRIL 3, 2016
After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. And, of course, those with neutral to negative problem resolution were clearly at risk.
Beyond Philosophy
APRIL 3, 2016
After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. And, of course, those with neutral to negative problem resolution were clearly at risk.
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delighted
JUNE 29, 2021
Ask your clients if they understand your value proposition (of course make sure that it is clearly defined). To assess product/market fit, you first need to understand the market you are addressing with actual metrics tied to revenue potential. Ask them how easy it is to use the product.
PeopleMetrics
MARCH 5, 2018
Understand the competitive landscape Intelligent survey design can also confirm who the largest players in the industry are, and what might drive your target customers into the outstretched arms of competitors. Solidify your market position Self-awareness is critical. P.S. What did you think of this blog post?
CX Journey
FEBRUARY 7, 2019
Interviewing and surveying customers are effective methods of learning what drives your target audience and appeals to them. You can’t please everyone, so prioritize and focus on the top buyers who provide the highest revenue potential. There are more ways to gain customer insights, which I will share in upcoming articles.
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