Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Optimizing customer experience is everybody’s job.”.

B2C 231

B2C Banking B2B Consulting 231

Beyond Philosophy

APRIL 3, 2016

After recently reviewing the Forbes customer value/customer loyalty interview of TD Bank’s CMO, Vinoo Vijay, one of his areas of emphasis (in addition to frequent customer surveys and generating insights from employees) was the resolution of problems. Optimizing customer experience is everybody’s job.”.

B2C 231

B2C Banking B2B Consulting 231

PeopleMetrics

MARCH 5, 2018

Take the guesswork out of growing an acquisition company’s service offering by asking its customers which features and services they value most. The “outside-in” perspective provided by customer feedback is critical for reliable future revenue predictions, but the employee experience absolutely should not be ignored.

Feedback 64

Feedback Customer centricity Revenue potential Benchmark 64

CX Journey

FEBRUARY 7, 2019

It is not about mapping out desired customer experiences across all channels and touchpoints. Understanding a particular customer experience (what went wrong or well) can be useful to inform business decisions, however, it cannot be generalized for an entire group of buyers. Constructed for every customer.

Journey mapping 43

Journey mapping Revenue potential Construction Customer centricity 43