Remove Consulting Remove Customer retention Remove Journey mapping Remove Surveys
article thumbnail

Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

article thumbnail

The 5 Rules for Measuring and Managing Customer Emotions

Beyond Philosophy

Ignoring emotion in your Customer Experience strategy is a big mistake and one you can’t afford to make. Emotions are a significant influence on customer behavior with implications for your customer retention, customer loyalty, and, perhaps most importantly, customer-driven growth. How can we help?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Incredible! Why so many organizations are missing this massive opportunity!

Beyond Philosophy

Also, Dobrev examines where emotions and customer relationships affect the outcome, and how much value those provide. 10:43 Dobrev shares three organizations that have done a great job using AI to understand how emotions affect and drive customer behavior and why it helped. Complete this short survey. The post Incredible!

article thumbnail

How to Get Started with Customer Experience Research Now

PeopleMetrics

Picture this: your customer experience (CX) team has gone through your customers’ feedback, identified regular pain points in the customer journey, and found solutions to reduce friction and retain more customers. Chances are that the change in customer needs wasn’t actually sudden but a gradual shift.

article thumbnail

Organizational Growth Through CX Maturity

Horizon CX

These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

article thumbnail

How to Use the CSAT Metric in Your CX Program

GetFeedback

This is done with a formula to see the percentage of customers who selected very satisfied or somewhat satisfied against the whole of your customers surveyed. . Then multiply by 100 to see the percentage of satisfied customers. Why only consider the percentage of those customers who call themselves satisfied? .

Metrics 109
article thumbnail

Customer Experience Map Vs. Customer Journey Map: Diving Deep into the Intricacies

NobelBiz

Both the customer experience map and the journey map are essential tools for businesses aiming to understand and improve the interactions their customers have with their brand. While they often are used interchangeably, these maps serve distinct purposes, have unique elements, and offer varying insights.