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Measuring Customer Experience: How to Collect the Right Data and Act on It

Totango

Anticipating which customers are viable candidates for upsell/cross-sell opportunities. Tracking the progress of customer satisfaction to judge the success of proactive measures. Asking promoters to participate in a case study, serve as a reference, or speak at an event. Customer Effort Score (CES).

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Measuring Customer Experience: How to Collect the Right Data and Act on It

Totango

Anticipating which customers are viable candidates for upsell/cross-sell opportunities. Tracking the progress of customer satisfaction to judge the success of proactive measures. Asking promoters to participate in a case study, serve as a reference, or speak at an event. Customer Effort Score (CES).

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What You Should Measure, But Probably Don’t

Amity

Measure time to onboard, create milestones for your customer and measure the success in hitting those milestones. Upsells / Cross Sells /Renewals: I am constantly hearing and involved in conversations around who owns what in this category (Sales vs CSMs). However, regardless of who owns the upsell or renewal, track it.

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CSM Team Performance Metrics That Matter

CSM Practice

An increase in this metric over time is a sign that your customer success team is becoming more efficient at its core goals. Average Time to First Value = Total Number of Days from Start of Onboarding to First Value for All Customers / Number of All Customers. 3. Customer Effort Score (CES).

Metrics 59
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How to Get More From Your Net Promoter Score Program

Amity

Route your promoter responses to Marketing, they may want to reach out for a testimonial or a case study. Net Promoter Score data should also appear in your Sales team’s system of record for upsell and referral opportunities. The Product team needs to see feedback related to your application.

Surveys 66
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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Customer satisfaction and feedback surveys. Upsell purchases. Showcase client case studies.

SaaS 106
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Customer Success for Service Companies

SmartKarrot

Customer success strategies are now made compulsory for improving the customer relationships. For a service company, the focus is on being open and true with customers, renewals, upsells, keeping communication safe, and looking out for churn. The focus is on keeping customers happy with the new language and properties.

SaaS 10