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Peek inside HubSpot’s customer-centric strategy: how to build a customer-obsessed culture  

Lumoa

During the last 10 years HubSpot has gone far in building a truly customer-centric culture, a fantastic product and the community, that many love and are proud to be a part of. Everyone and everything is customer experience. Scale your company, scale your customer experience management. It’s simple. concludes Michael. "At

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Measuring Customer Experience: How to Collect the Right Data and Act on It

Totango

By measuring product experience, as a facet of customer experience, you can view how your clients interact with your product on a daily basis and the level of satisfaction they get with your service. Once these metrics are recorded, you can use this information to proactively engage customers and meet their needs in a more personalized way.

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Customer Feedback Loop: What Is It and How to Close It

Lumoa

In this article, we’ll explain to you what customer feedback loops are, explain the difference between the inner and the outer customer feedback loop, and give some concrete examples of them. What is the Customer Feedback Loop? Promoter sound bites get sent to marketing as potential case studies or candidates for reviews.

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Measuring Customer Experience: How to Collect the Right Data and Act on It

Totango

By measuring customer experience, you can view how your clients interact with your product on a daily basis and the level of satisfaction they get with your service. Once these metrics are recorded, you can use this information to proactively engage customers and meet their needs in a more personalized way. Customer Effort Score (CES).

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CSM Team Performance Metrics That Matter

CSM Practice

An increase in this metric over time is a sign that your customer success team is becoming more efficient at its core goals. Average Time to First Value = Total Number of Days from Start of Onboarding to First Value for All Customers / Number of All Customers. 3. Customer Effort Score (CES).

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Customer Journey Insights Increase Marketing Impact

ClearAction

In addition to studying these customer insight sources singularly, patterns are researched in how the customer insight sources correlate to one another. For example, do churn customers have a low NPS or high customer effort score? NPS (Net Promoter Score): how likely customers are to recommend the company.

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

Much of that advice is a mix of score keeping; being more human and less of a dick; building relationships that matter; solving customer problems; leading with empathy; etc. There are some great brains out there that break all this down into case studies and tactics that leaders can really use to better serve their customers.