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Lumoa
FEBRUARY 9, 2023
As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic.
Beyond Philosophy
OCTOBER 6, 2014
The symptom is a poor experience; the cause is their lack of Customer centricity. Organizations create CX teams, undertake new Customer research, do journey mapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is. Here is the issue. Why or why not?
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Beyond Philosophy
NOVEMBER 15, 2017
The real problem is that an organization does not put the customer at the center of everything they do. A company that creates a CX Team and undertakes customer research, journey mapping, and everything involved with improving CX without addressing their customer-centricity will fail because they tackle only the symptom, not the cause.
Beyond Philosophy
OCTOBER 6, 2014
The symptom is a poor experience; the cause is their lack of Customer centricity. Organizations create CX teams, undertake new Customer research, do journey mapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is. Here is the issue. Why or why not?
Beyond Philosophy
OCTOBER 6, 2014
The symptom is a poor experience; the cause is their lack of Customer centricity. Organizations create CX teams, undertake new Customer research, do journey mapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is. Here is the issue. Why or why not?
CX Accelerator
JULY 17, 2018
Nate: Customer Experience is clearly an artistic pursuit. Because it’s a tapestry of human emotions. Let’s look at the very definition of Customer Experience: “How customers perceive their interactions with your company” (Forrester) The key word is perceive. Consider “The New Science of Customer Emotions” on HBR.
Pointillist
MAY 23, 2018
By analyzing millions of data points in real-time, customer journey analytics software can help you discover the most important customer journeys and prioritize those opportunities that significantly impact business goals like increasing revenue, reducing churn and improving customer experience. Journey Mapping.
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