Beware False Scorecards for B2C Chat
Fonolo
JANUARY 8, 2020
SMS remains the most ubiquitous channel, but least flexible. Competing against it are the big corporate-owned messaging platforms: Messenger and WhatsApp (both from Facebook), Appleās Business Chat, and Google’s offering called (for now) Google My Business Chat. Discoverability and Messaging On-Ramps.
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