Improving Average Answer Speed (ASA) for Call Center Success
Calltools
JUNE 12, 2024
It excludes time spent routing a caller to a queue or when a customer interacts with your IVR (interactive voice response) menu. The industry standard for ASA is 28 seconds. For example, a high ASA might be the result of a poorly configured IVR menu that annoys customers, leading to higher wait times.
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