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Customer Experience Benchmarking: beware how you use it!

ijgolding

One of the awards entrants used the word ‘benchmarking’, multiple times in his presentation. In fact, ‘benchmarking’ is a word that I frequently hear as I go about my business around the world. So what exactly is the definition of ‘benchmarking’? I am NOT a fan of NPS benchmarking!!

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Top CX Takeaways from the Frost and Sullivan CCW Conference

CX Accelerator

One of my all-time favorite sessions as a presenter was “The Case Against NPS” alongside Matt Beckwith. NPS Pros – There is no better metric for benchmarking data…across industries, historical timelines, and geographic regions.There is still no better metric for the overall Customer Experience. NPS still has value.

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17 Customer Satisfaction Survey Questions and Templates

Netomi

For your business to survive and thrive, measuring customer satisfaction is key. You need to take frequent pulses on how your customers feel about your brand, products, services and interactions to identify pain points and benchmark your performance over time. Types of customer satisfaction survey questions. Appreciated

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Announcing the Executive Summary for the 2017 CXMB Series Consumer Edition Report

COPC

The 2017 Customer Experience Management Benchmark (CXMB) Series Consumer Edition report is in development and will be ready for publication on September 19, 2017. will present the findings of the full CXMB report during the Customer Response Summit (CRS) in Chicago, September 19-21, hosted by Execs In The Know.

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How To Improve Customer Service Within Your Organization

Global Response

And if you think about companies you are really loyal to, chances are you had a good customer experience with them at some point in the past: they made a return easy they included a free gift with your order they rewarded you as a loyal customer they offered fast (and maybe even free!)

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It’s not the product. It’s the experience

Vonage

Download our whitepaper and find out how to make customer engagement a winning strategy. Discover why customer effort is revolutionizing processes, how to be proactive when servicing your customers, and why personalization is the next big thing in the contact center. Five customer service tactics to increase sales.

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The Ultimate List of Net Promoter® Best Practice Tips

Genroe

Note that these tips pretty much apply to any Voice of the Customer or Customer feedback (but not market research) process. So regardless of whether you are using Customer Effort Score, Customer Satisfaction or NPS® you can apply them to your business. Don’t Bother Benchmarking Your Score Externally.