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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

My colleagues and I have been observing how Target’s data breaches, which have impacted over 100 million shoppers during the 2013 holiday shopping season, resulted in a draining of the emotional bank account of customer trust.

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Service Process vs. Service Experience: Solving the Customer’s Problem vs. Owning the Customer’s Issue

Beyond Philosophy

It’s about the enterprise becoming more proactive, transparent and open, connecting with customers through branded, emotional experiences and sustained value delivery, resulting in its operation as a “conscious capitalist”. Personalized customer service says a great deal about the enterprise culture.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

A third is “Bluebird”, a prepaid debit card which functions as a Walmart customer’s alternative to having a checking account, with which they can make deposits, pay bills – – and shop at Walmart. Walmart, has been considering development of its own ‘house’ bank, which would provide even more customer data. appeared first on.

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A 5-Step Introduction to Journey Analytics

Clarabridge

In order to pair structured, quantitative data like amount of last purchase, age, location and products used, with qualitative feedback data, you’ll need to use Natural Language Processing (NLP) to turn the unstructured voice of the customer into something that can be analyzed. 4- Take action.

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There’s No I in Team, but What About AI?

CSM Magazine

Cathal McGloin, CEO of ServisBOT describes why AI is perfectly poised to help customer service professionals shine. While we are happy to chat to friends and colleagues using messaging, text, social media and email, when it comes to contacting our bank, insurance company or healthcare provider, we’re often sent to the back of the phone queue.

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A Successful Customer Experience Strategy Means Keeping it Consistent

TechSee

However, the installation instructions are so complicated that the TV sits idle for a week until you have the time and energy to call Customer Service for help. Was that a good customer experience? Emotional consistency: Consistency builds trust. Take Disney, which leads the way with its omnichannel visitor experience.