Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival
ShepHyken
MARCH 12, 2021
The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Technology isn’t a disruptive force in B2C retail only, a sector that has seen a massive e-commerce shift. Further, refreshing your customer personas and journey mappings is a good idea.
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