PeopleMetrics

JANUARY 24, 2022

Over the past few years, I have noticed 3 key trends that have shaped the work we do going forward: Massive investments in Artificial Intelligence (AI) – from text analytics to automated service recovery, the CX industry has embraced AI. Finally, we will have an updated, self-service survey engine released this year!

B2B 90

B2B Journey mapping B2C Benchmark 90

Mindtouch

FEBRUARY 20, 2018

Are you a business-to-customer (B2C) or business-to-business (B2B) company? B2C companies should focus on the following customer data to inform their persona-based structure: Age. Representative personas are strong reminders not to forget the human element when creating customer journey maps. Occupation. Family status.

Journey mapping 59

Journey mapping B2C Advertising B2B 59

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Analytics 90

Analytics Journey mapping Customer centricity Multichannel 90

Nicereply

MARCH 8, 2023

Here are some ways you can get started: Customer journey mapping Know your customers, their needs, and their goals. You can create buyer personas and map their journeys to pinpoint key places where your customers need to hit certain milestones or where they might need extra support.

Customer Service 52

Customer Service Journey mapping B2C Metrics 52

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Analytics applications can find patterns across the Internet of Things. So, what does it mean?

B2B 62

B2B Feedback B2C Enterprise 62

Amity

JUNE 8, 2016

Today, B2B and B2C companies know how often users log into their apps, which buttons they click, and what they’re doing once they’ve clicked them. Once you’ve got your ducks in a row, you can focus on delighting your customers and engineering your portfolio to include the right mix of relationship types.

CRM 67

CRM Journey mapping B2C Government 67

RichCall

SEPTEMBER 13, 2017

While in their early stages, these technologies offer real-world potential for organizations to increase the speed of workflows, enable employees to make better decisions, and even enable delivery of new and innovative services, especially in engineering or science-intensive industries. Customer Journey Maps. Speech Analytics.

Contact Center 64

Contact Center Technology Benchmark Chatbots 64