B2C Customer retention Journey mapping Marketing 
ShepHyken
JULY 13, 2018
This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone.
Totango
JUNE 4, 2021
The most basic way to do this is to address customers by name, a technique familiar with email marketing. However, today’s technology allows you to go much further with personalization by incorporating data about your customer’s profile and behavior. Use your customer journey map to plan events that trigger customized offers.
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Customer Guru
AUGUST 21, 2018
DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. She has published the training e-manual “Five Steps To The More Loyal Customers” and has had numerous articles published and products produced on customer retention, satisfaction, and loyalty.
PeopleMetrics
FEBRUARY 25, 2022
Customer experience (CX) has become an essential cornerstone of modern business strategy. It helps you improve customer retention rates, efficiently focus on your highest-impact customers, and continually improve your services. But what is customer experience? How is CX different from market research?
ChurnZero
MAY 18, 2021
Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? Do you know what made Google Maps so popular? A good customer journey map is like Google Maps for your customers. Consideration.
Lumoa
FEBRUARY 9, 2023
Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.
Totango
JUNE 24, 2022
SaaS companies face an array of distinctive challenges in defining, delivering, and measuring customer success. You’re not only obliged to deliver high value with superior service, but you also need to deliver a smooth, no-hassle digital experience to keep customers happy. Start with a SaaS Customer Journey Map.
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