Beyond Philosophy

FEBRUARY 16, 2015

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 398

Marketing Advertising B2C Customer advocacy 398

Beyond Philosophy

AUGUST 30, 2016

35 years ago, Deming said “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them”, he was talking about what, for the past decade, we have understood, and effectively measured and applied, as customer advocacy behavior.

B2C 150

B2C B2B Customer advocacy Consulting 150

Nicereply

FEBRUARY 2, 2024

When customers can confidently use your product to achieve their objectives, they’ll not be willing to let go of it. Businesses are increasingly understanding the value of customer success and are actively incorporating it into their business models.

Education 59

Education Accountability Customer retention Journey mapping 59

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. In other words, hyper-personalization is the key to success.

Management 52

Management CRM Analytics Customer retention 52

aircall

JUNE 30, 2021

You should always aim to have a 100% customer retention rate, but it’s important to remember that this number depends on the industry. Based on a recent study conducted by Statista, here are the top four average customer retention rates across different industries: Retail: 63%. Media: 84% . Rewards and discounts are tricky.

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. Another factor was consumer interest in learning about new products and services from companies they were engaged with, indicating a desire for deeper, more strategic and personalized relationships.

B2C 341

B2C B2B Wireless Customer centricity 341

Influitive

AUGUST 3, 2015

The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior. The days of social media being a B2C-only marketing tool are long gone. Links are more likely to be clicked if they’re shared by a real person. Increase social media buzz.

B2B 66

B2B Marketing B2C Education 66