Guest Blog: Why cross-team collaboration is essential for B2B customer support teams
ShepHyken
SEPTEMBER 20, 2019
Simply put, B2B support is significantly different than B2C support. It’s also not uncommon for other departments such as Sales, Onboarding, and Marketing to have access to support software as well. Teams should integrate support software with development tools, sales tools including CRM technology, and marketing communication tools.
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