Remove B2C Remove Course Remove Customer retention Remove Upselling
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Product-Led, Customer-Led, Sales-Led, Marketing-Led Growth: What’s Right for Your Business?

SmartKarrot

This leads to lower customer acquisition costs and higher retention costs. Best for: The PLG approach is best suited for B2B and B2C companies that are product-based. HubSpot uses content to engage customers and bring them onboard. You can add value to customers and build a product that meets their expectations.

Sales 10
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Top 5 Growth Marketing Strategies for SaaS Products

SmartKarrot

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. From educational content to DIY courses, Hubspot has carved its niche with content marketing. Take Hubspot for instance.

SaaS 12
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29 Experts Discuss Important Customer Service Metrics to Track

JivoChat

Customer Retention Rate. The CRR represents how many of your customers you are retaining over a given period. It is one of the most vital customer service metrics to track because low retention rates lead to more time and effort to acquire additional customers. Upsell and Cross-Sell Frequencies.

Metrics 59
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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers. To map the client journey, you must first comprehend the B2B customer account journey.

B2B 10
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The Best Customer Success Resources of 2016

Amity

Are Your Customer Success Stories Being Heard? Communicating your customer's successes can be one the strongest marketing approaches there is. Exploring the Top 5 Benefits of Customer Success. The Reason Why More Companies Are Using Customer Success Teams to Ensure Customer Lifetime Value.

SaaS 80
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Women of Influence: The Top 25 Innovative CX Leaders

Netomi

It’s a simple yet effective way to retain customers in a busy world.”. Irit Eizips – Chief Customer Officer & CEO, CSM Practice. “This is a mission I am passionate about and I’m looking forward to helping Udacity’s customers progress along their digital transformation journeys.”