Vcaretec

JUNE 6, 2022

Connect: @RoyAtkinson Chip Bell Bio: Customer Service Expert, Keynote Speaker, Business Consultant, Author of 'Sprinkles.' Connect: @AlHopper_ Kate Leggett Bio: VP and Principal Analyst at Forrester Research for CRM and Customer Service. Customer Service, Customer Experience, CRM Cloud. Writer/Analyst by trade.

Customer Care 98

Customer Care Chief Customer Officer CRM Wireless 98

Influitive

JULY 17, 2014

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. B2B marketing risks and returns. Some marketing investments – such as CRM systems – are low risk and key to doing business today. Lower your risks when you adopt innovative B2B marketing technologies. Brand builder. Do your homework.

B2B 45

B2B Marketing Analytics Consulting 45

Natalie Petouhof

JUNE 9, 2015

Most brands, when they began CRM or their experience management strategy, did not anticipate the need to integrate the website with mobile and commerce. Frequently brands tried to bring point solutions together, often hiring system integrators and management consulting firms to integration those solutions.

Management 68

Management CRM Government Big data 68

Amity

JUNE 8, 2016

As such, it’s a little ironic that, despite all the data at their disposal, and the $36 billion they’ll collectively spend on CRM software in the next 12 months, many companies haven’t a clue about what is happening with their customer relationships. Companies lack relationship intelligence.

CRM 67

CRM Journey mapping B2C Government 67