Credit Crunch 10 Years On – Four Seismic Changes in Customer Experience Management
Peter Lavers
JULY 17, 2017
I was working with a major marketing agency ten years ago, and in response to the Credit Crunch I published a report entitled “The Importance of the Customer Experience in a Down Economy”. It’s often their peers & networks that they choose to trust more than brand & marketing messages. Insight dependency and democratisation.
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