How Amp on Amazon used data to increase customer engagement, Part 2: Building a personalized show recommendation platform using Amazon SageMaker
AWS Machine Learning
SEPTEMBER 9, 2022
The platform has shown a 3% boost to customer engagement metrics tracked (liking a show, following a creator, enabling upcoming show notifications) since its launch in May 2022. The independent nature of each individual metric transformation also makes Lambda, which is a stateless service on its own, a good fit for this problem.
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