Peter Lavers

DECEMBER 21, 2017

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C.

B2C 138

B2C B2B Customer centricity Analytics 138

C3Centricity

DECEMBER 1, 2020

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter.

Marketing 71

Marketing Big data Customer centricity B2C 71

Taylor Reach Group

MARCH 26, 2018

SOCAP Ohio Chapter – B2C Text Messaging Summit April 5, Columbus, OH. Monetising Big Data in Telecoms World Summit 2018 April 23 – 24, Singapore. You’ll leave with answered to your top questions. Customer Experience Strategies Summit April 23 – 24, Toronto, ON.

Contact Center 51

Contact Center Call Center Customer Experience Big data 51

Clarabridge

DECEMBER 3, 2015

This ability isn’t just limited to B2C companies either; we work with a number of B2B brands that are, for example, using connected devices to decrease warranty costs and risks with manufactured equipment. Connected devices and the challenge of Big Data. The Connected Customer.

B2C 40

B2C Self service Big data B2B 40

Natalie Petouhof

JANUARY 5, 2016

More like huge, vast, gigantic, massive, colossal, and maybe even titanic amounts of data. So yes, lot’s of it and the key is how to use it to make a customer experience – whether B2C or B2B – better. But will all that data help? It could — if we learn how to harness it.

Big data 40

Big data B2C B2B Technology 40

ProProfs Blog

JANUARY 30, 2020

The benefits of customer engagement are not just restricted to B2C sectors. 62% of retailers report that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. Companies that successfully engage their B2B customers reported 63% lower customer attrition.

B2B 204

B2B Banking Personalization Employee engagement 204

Natalie Petouhof

JANUARY 19, 2016

Future of B2C and B2B : If #oraclecloud could measure TV ads, it could put end to guessing how much money and where to spend money on TV ads. This is a huge challenge that needs to be solved.

B2B 60

B2B SaaS B2C Advertising 60