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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

Digital disruption, IOT, AI, big data, sophisticated and mysterious algorithms, bots…and the list goes on. Forbes) Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing.

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12 Top Choices to Read and Follow over the Holiday Season

Peter Lavers

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C.

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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter.

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Accueil: Where and How Does Humanity Impact Customer Experience?

Beyond Philosophy

Most companies collect small and big data to do more targeted marketing selling, and use metrics like customer satisfaction, indices, NPS and/or CES to reward or punish employees. B2b and b2c consumers trust humans more than companies or institutions. Create human emotions and memories in transactions and relationships.

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Understanding Customer Success: Growth Driven by the Customer-Centered Economy

Totango

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. The new customer-centered economy favors recurring revenue business models for B2B markets, while favoring and partial ownership or subscription models for B2C ones.

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4 Ways to Personalize B2B Customer Support at Scale

TeamSupport

Business-to-consumer (B2C) brands have taught their customers to expect quick issue resolutions through apps and social media outreach. You Have Data. Given the role Big Data now plays in every aspect of our lives, it’s a small (online) world after all. B2B customers are coming to expect the same timeframes.

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Call Center, Contact Center and Customer Experience Events – April 2018

Taylor Reach Group

SOCAP Ohio Chapter – B2C Text Messaging Summit April 5, Columbus, OH. Monetising Big Data in Telecoms World Summit 2018 April 23 – 24, Singapore. You’ll leave with answered to your top questions. Customer Experience Strategies Summit April 23 – 24, Toronto, ON.