When B2B and B2C Key Performance Metrics Flatlineā¦.
Beyond Philosophy
JUNE 20, 2015
The first, a B2C example, involves a major player in the cable television industry. In over a decade of performance measurement, only key driver (simple regression/correlation) analysis around a single number metric were reported. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.
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