ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Why is this important, you might ask?

Journey mapping 175

Journey mapping Customer emotions Customer effort B2C 175

aircall

JUNE 30, 2021

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Beyond Philosophy

JUNE 20, 2015

The first, a B2C example, involves a major player in the cable television industry. In over a decade of performance measurement, only key driver (simple regression/correlation) analysis around a single number metric were reported. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.

B2C 257

B2C B2B Metrics Entertainment 257

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Onboarding Onboarding is familiarizing a new customer with the service.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

TechSee

MAY 21, 2019

This customer’s emotions will eventually determine their brand loyalty and likelihood of churning. That’s why monitoring customer emotions is becoming an increasingly important way to improve customer experience. What is emotion analytics? The devotion to emotion. Better call routing.

Analytics 137

Analytics Customer Experience Customer emotions B2C 137