Influitive

OCTOBER 21, 2015

Advocate marketing helps brands reach more people than traditional promotional methods (like paid advertising) and generates valuable word of mouth that is more authentic than messaging that comes directly from marketing. Advocate marketing programs can help employees enjoy their jobs more, and in turn, provide better service to customers.

B2B 99

B2B Marketing Customer advocacy Upselling 99

SmartKarrot

APRIL 18, 2022

Monitor customer health to track usage and overall customer satisfaction. Drive customer advocacy and critical issues by collaborating with development, product management, and support teams to improve the Affirm offering for the merchants. Provide first-level troubleshooting for Criteo products and features.

Advertising 19

Advertising Customer advocacy Finance Best practices 19

SmartKarrot

OCTOBER 5, 2021

Manage customer success activities, onboarding and adoption, customer success management, renewals, cross-sell/up-sell sales leads, and customer advocacy. Act as an advocate for the customer and serve as the escalation point for ongoing customer issues.

Customer advocacy 19

Customer advocacy Upselling Advertising Education 19

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. It must come from customers,” says Howard Tarnoff , Senior Vice President of Customer Success at Ceridian.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

SmartKarrot

NOVEMBER 2, 2022

It is an activity that starts with the first contact with prospective customers and continues even after the sales have been made successfully. The post-sales activities focus on nurturing client relationships. The practice aims at maximizing retention, cross-selling, and upselling within the customer base.

Accountability 10

Accountability Management Best practices Customer advocacy 10

Natalie Petouhof

AUGUST 26, 2015

As a customer success technology company, Gainsight helps companies manage their customer relationships while driving retention, upsell opportunities and organizational efficiency. Gainsight helps businesses grow faster by reducing customer churn, increasing upsell opportunities, and driving customer advocacy.

Sales 63

Sales Management Advertising Upselling 63

ChurnZero

OCTOBER 12, 2021

Once they had the customer health scores in place, they were able to identify a historical baseline to establish measurable goals for success as they undertook developing a new onboarding process. They also completely revamped their internal processes to improve the customer transition between the Sales team and the Customer Success team.

Healthcare 98

Healthcare Accountability Metrics Surveys 98