Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Advocacy comes in many forms.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

ChurnZero

JANUARY 15, 2021

A customer savvy CSM, whom is part Marketer, part Digital Specialist as well, will head up your digital-led customer strategies, e.g., sophisticated training, self-service onboarding, and community and customer advocacy programs. Ed Powers , Customer Success Consultant. Brian Hoffman , Account Executive, ChurnZero.

SaaS 52

SaaS Chief Customer Officer Metrics Education 52

ChurnZero

DECEMBER 20, 2019

Greater collaboration between C S and Sales will result in “pods” of sales, C SMs , Consultants and Product Managers driving the expansion of target customers. Data and sentiment will help these “pods” identify advocates and quantify the benefit of greater customer advocacy. The best and worst customers get enough attention.

Chief Customer Officer 80

Chief Customer Officer Sales Customer centricity SaaS 80

ClientSuccess

OCTOBER 17, 2018

2) From : Sara Masson , Senior Customer Success Manager | Company : Loopio | Location : Toronto, Canada. Our team has recently implemented a “top tip” sharing as part of our weekly team meeting, and it’s had a huge impact. True customer advocacy – giving everything I have to building customer success as a culture.

Best practices 56

Best practices Chief Customer Officer Customer advocacy SaaS 56

SmartKarrot

JANUARY 5, 2021

Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today. The trust and following of over 27,000 members in the Customer Success Community on LinkedIn is just the tip of the iceberg for Mikael. Irene Lefton.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Consulting 21

Influitive

MAY 19, 2016

In this eBook, you’ll learn how to turn finance professionals into advocates by: Finding out what really motivates them. On the flip side, higher-level finance professionals like financial officers can also be extroverted and those who work in bookkeeping or accounting tend to be more Feeling than Thinking.

Finance 40

Finance Customer advocacy Education Marketing 40

Influitive

JULY 8, 2015

Watch Rob’s Advocamp presentation to learn his top four tips for turning customers into rabid fans—no matter how straight-laced your industry is. So, when Mark Organ asked me to do this presentation, I was trying to think of how I was going to do this with two dozen people giving presentations on customer advocacy.

B2B 64

B2B Marketing Customer advocacy Sales 64