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5 Ways to Align Better With Clients Through Joint Account Planning

ClientSuccess

In today’s world of SaaS customer success, most CSMs and/or Account Managers are held to some sort of revenue goal. Whether that revenue comes from an upsell, cross-sell, expansion, or something else, it’s still new revenue attributed to the customer. This is what’s commonly known as joint account planning.

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Evaluating Who Should Own Saas Renewals

ClientSuccess

The Account Executive (AE) that closed the initial – new logo – sale continues to collaborate with the CSM throughout the relationship and owns any expansion opportunities and the renewal. I’ve seen several titles associated with this role – Account Manager (AM), Renewals Specialist, Customer Account Executive, Client Executive, etc.

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Exploring the Differences Between a Customer Success Manager and Account Manager

ClientSuccess

We often hear the roles of Customer Success Manager (CSM) and Account Manager (AM) used interchangeably. The ultimate difference between a Customer Services Manager and an Account Manager is both in their area of concentration and how each target their customers. . Let’s talk about Account Managers first.

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Expansion Selling: A Proactive Data-Driven Strategy Framework

CSM Practice

Since existing customers are usually more willing to buy, companies typically offer additional solutions and features in the form of upsells and cross-sells. This may be after a year when customers have fully adopted the product and your interaction allows for account expansion. ?. DOWNLOAD the Expansion Selling eBook: [link].

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5 Easy (and Effective) Routing Rules for Omnichannel

Comm100

His query i s automatically transferred to Jennifer, who specializes in responding to public Facebook messages and is trained on when to consult the marketing team for PR advice. How she responds to these messages can be referenced across channels for relevant and personalized upsell opportunities. . Customer status. Download Now.

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20 Customer Success Predictions for 2020

ChurnZero

By focusing efforts on retaining active users by iterating their existing services based on rich customer data, companies will have more opportunities to engage, upsell , and ultimately scale. . . C S will also be operationalized by segment, with more technical consultants for smaller segments, etc. . Customer Success Resource.

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Product-Led, Customer-Led, Sales-Led, Marketing-Led Growth: What’s Right for Your Business?

SmartKarrot

The sales-led growth organizations don’t take customer success and other aspects into account. Sales-led growth has an internal challenge in over-promising and over-committing to the prospect without consulting anyone. If someone becomes a customer if they read a blog, watch a video, or download an ebook- it is marketing-led growth.

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