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Not To Be Missed: The Best Of 2017

Beyond Philosophy

So, celebrate your successes for 2017 but prepare for new challenges in 2018. To get you ready for what is next in Customer Experience, let us review what we have learned so far. Read this quick article to discover essential aspects of an adequate apology that creates the proper emotional response from customers—or anyone.

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The One MUST-HAVE Every Customer Facing Employee Needs

Beyond Philosophy

We see this sort of thing all the time in our global Customer Experience consultancy. We work with our clients’ Customer Experience team to design a Customer Experience program we want, complete with detailed customer emotion outcome goals but after we roll it out, the customer-facing team carries on as usual, doing what they always do.

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The Surprising Secret to Sales Growth

Beyond Philosophy

She is the ultimate loyal customer who never even considers buying another brand, and she might buy more if there’s a special promotion. My colleague’s 19-year-old daughter, on the other hand, hops from one makeup brand to another based on reviews, blogs and what her friends are buying. Appeal to your customersemotions.

Sales 310
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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

There’s social media, of course, in the form of micro-blogs and blogs, but also community involvement, articles, and product and service ratings. Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. Why and how?

Marketing 231
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Neglecting Your Contact Centre

Clarabridge

This post was originally published on Smith+Co Consultancy’s blog. . For better or worse ‘Customer Experience’ has become one of the most talked about fads in business circles. as opposed to emotional success (I got my problem completely sorted) as might be considered by the customer. Reserve your place here.

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How to Build a Successful Customer Engagement Strategy

aircall

We can consider customer engagement to be the combination of the above emotional requirements, and of appropriate CX choices which enable customers to act upon this emotional rationale. Here are ways to develop a customer engagement strategy which articulates and satisfies customersemotional and practical expectations.

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Customer Experience Challenges According to 15 CX Experts

Lumoa

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Ian Golding, CCXP, CX Consultant and Trainer @ijgolding | blog “CX is at a very interesting point in its evolution.