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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Engage leaders throughout the organization, across silos, as key stakeholders and collaborators to identify the most important customer journey(s) to model. Use a journey map to demonstrate the impact of customer emotions on business performance. Handpicked Related Content: How to Build a Customer Journey Map that Works.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

Customer Data Platforms (CDPs) The hype around Customer Data Platforms (CDPs) is at an all-time high. According to Gartner, client inquiries on CDPs doubled between the first half of 2017 and the first half of 2018. What are Customer Data Platforms? By some estimates, there are more than 80 vendors claiming to offer CDPs.