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Why Do I Need Data in My Journey Maps?

CX Journey

Image courtesy of Pixabay Are you adding data to your journey maps? Back in 2015, I wrote a post titled Hey! You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. There are a lot of reasons to bring data into your maps. What kind of data?

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How to Create a Customer Insight Strategy

Lumoa

Take, for example, Unilever, which in 2015 generated $60 billion in revenue with a sales growth of 4.1%. For example, if your company has a goal that is tied directly to ARR, what customer insights would you need to make an impact? Surely, a customer-focused team would be best to handle a customer-facing metric aggregation.

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If You Don’t Know Where You’re Going…

CX Journey

Image courtesy of zert.sonstige_2008 Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on April 15, 2015. This is where customer journey mapping plays a huge role. Yogi Berra once said, " If you don’t know where you are going, you’ll end up someplace else." And by whom?

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CXPA Recognizes Verint for Superior Customer Experience Program

CSM Magazine

has announced that it has been named a 2015 CX Impact Award winner. The company recently completed a current and future state journey mapping exercise, which was developed as a series of dynamic graphics that clearly and precisely displays the voice of its customers. Verint Systems Inc.

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What is the #CX End Game?

CX Journey

Image courtesy of picturetakingone I originally wrote today's post for DuSentio; it appeared on their blog on March 23, 2015. stakeholder interviews, quick wins, business case, journey mapping, customer immersion programs, etc.) Need some examples of brands with raving fans? That thought alone should be a motivator!

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Turning A Crisis Into an Opportunity

Enghouse Interactive

One of the best examples is Morrisons, who quickly launched the innovative ‘food boxes’ solution using one of their key strategic assets (ample supplies of food and home essentials) and joined forces with Deliveroo to leverage theirs (the currently under-utilised and scalable delivery service) to achieve a win-win-win for them and their customers.

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You’ll Never Improve if You’re Married to Your Ideas

Steve DiGioia

In a way, it’s like “journey mapping” but instead it focuses on all the specific steps needed to complete any given task. Example: Next time you go to your favorite restaurant, try to think of all the individual steps the server makes during your stay. Copyright © 2015-2020 Steve DiGioia. ? Steps of Service Plan.