What is Customer Experience Ecosystem?
ClearAction
NOVEMBER 16, 2017
The result : 33% drop in online revenue, 25% drop in comparable store revenue, and 5 percentage points lower gross margin, with quarterly losses increasing throughout 2012, totaling $985 million loss, and new debt and a new CEO in early 2013. Penney’s ecosystem was misunderstood and disrespected. All of these mis-steps were well-intended.
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