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Attention, Target Shoppers: It’s Come Down to Trust. Distrust, or Even Disgust

Beyond Philosophy

Trust creates, what my colleague Colin Shaw calls, an emotional bank account. At Target, though, trust was broken with data breaches affecting 110 million customers (40 million accounts, and the theft of 70 million more customer records), whose bank security has been significantly impaired, with massive withdrawals.

Banking 199
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Is social engineering damaging your contact center?

Talkdesk

According to research by La Salle University in Pennsylvania , in 2013 the average call center had one fraud call for every 2,900 calls received. This is primarily due to the contact center space using account authentication based on personal information. As a result, the severity of data breaches worries businesses more than ever.

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2013 Global Paid Search Marketing Trends From Kenshoo

Salmat

Last week Kenshoo released a study on Search Engine Marketing (SEM) advertising trends for the US/UK/EU based on aggregate analysis of accounts managed via their platform. Here are a few of my outtakes from it.

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2013 Global Paid Search Marketing Trends From Kenshoo

Salmat

Last week Kenshoo released a study on Search Engine Marketing (SEM) advertising trends for the US/UK/EU based on aggregate analysis of accounts managed via their platform. Here are a few of my outtakes from it.

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A More Personal Personalized CX

Creative Virtual

The recommendation was based on a recent product search and comparison I had done while logged into my account, so in that way it was personalized. Users are given responses that are specific for them based on their account, subscriptions, invoices, member status, purchase history, location – the list goes on and on. Absolutely!

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It’s time to forget passwords for good, and rethink World Password Day

Nuance

When Intel created World Password Day in 2013, it was a global reminder to change and strengthen the words, numbers, and special characters which secured our accounts and protected our identities. Eight years later, World Password Day reminds us that passwords are an archaic tool.

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The Impact of Good Email Management on Great Service [INFOGRAPHIC]

Win the Customer

Although it may seem as though social has made email obsolete, the number of email accounts is expected to increase from over 3.9 billion in 2013 to over 4.9 billion by the end of 2017. With the growth of social media over recent years, it’s understandable that many businesses have started to pour their resources […].