5 Facts to End the ROI Debate on Customer Experience
Beyond Philosophy
NOVEMBER 10, 2014
Your existing customers are far easier to upsell. And to make the cross sell and upsell case more clear, the majority of customers’ buying decisions are tied to how they feel about the experience. 26 October 2010. Sources: Digby, James. “50 50 Facts about Customer Experience.” Returnonbehavior.com. 26 August 2014. <
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