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The Importance of Investing in Customer Success

CSM Practice

06:27 – Nick’s overview of cross-selling and upsell trends for existing customers. See the full survey results here : I mean we’ve done a survey back in April and closed at mid-May and we showed about 50% of the SaaS companies reduced their forecast or new business deals. The Interview: . 21:31 – Wrap Up. Nick Mehta (6:25).

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The Evolution of the Customer Success Renewal Playbook

SmartKarrot

Between 2000 to 2010: CRM, Web Channels, Mobile App . 2010: SaaS, 2013: Customer Success . The decade beginning from 2010 brought widespread adoption of the subscription based distribution model of software and hence the SaaS industry started booming in this period. Conclusion .

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Selecting a Customer Success Software Doesn’t Have to be Hard. Read These 6 Tips

SmartKarrot

PWC in their recent report has found that the number of companies investing in omni-channels experience has jumped from 20% to 80% since 2010.?. As per a recent study, it is found that companies with a 2% reduction in churn or a 2% increase in upsells saw a 20-28% rise in shareholder multiple. .

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How to Evaluate Call Center Software Vendors for Customer Data Platform Solutions

NobelBiz

Understanding Customer Data Platforms (CDPs) Although similar tools existed in the past, the term Customer Data Platform was first used in 2010. By the end, you’ll have a solid understanding of what it takes to find the perfect solution for your business needs. Managing customer data is nothing new.

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Inside Customer Success: Influitive

Amity

Founded in 2010, Influitive helps over 300 customers worldwide discover, mobilize, and recognize their customer advocates. When I was a Customer Success Manager at Eloqua, the role was managing accounts (Renewals, Upsells, Cross-Sells, Success Planning). Surprisingly, 90% of the content I read is Tech, SaaS, Business and 10% Kids.

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Evolution of Customer Success: Past, Present, and Future

SmartKarrot

1995 – 2000: The Rise of Customer-Centric Business Outlook 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms 2005 – 2010: Automation and Marketing plugs in Engagement and Sales. The Customer Success Funnel SaaS and Mobile Apps Cloud and its Phenomenal Impacts. SaaS and Mobile Apps.

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7 Trust-Building Tactics to Increase Customer Loyalty

ChurnZero

Buffer, a major SaaS company known for its radical transparency (like publishing employee salaries online), openly flaunts its failings to benefit others experiencing similar problems. Not to mention that 89% of companies primarily compete based on customer experience – up from just 36% in 2010 according to Gartner.

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