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Customer Experience in 2018: Trends and Statistics

Answer Dash

Decreased Brand Loyalty and Patience “The next generation of people (those born between 1995 and 2010 who account for 27% of the world population) is entering the workforce and has spending power. 32% of B2C CMOs see improving customer experience as a top three objective. The figure stands at 23%for B2B,” ( Forrester ).

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The need for CX

TMP Direct

56% of B2C companies have a dedicated CX team, with most formed in the last one to two years. Today, two-thirds of companies compete on customer experience alone (compared to 36 percent in 2010). Investing in CX pays off with strong customer relationships, personalized digital solutions and innovative products or services.

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5 Reasons You Need a Next-Gen Chatbot for Customer Support

Solvvy

Next-gen chatbots (as opposed to the somewhat flawed ‘traditional’, rule-based chatbots from the 2010’s) leverage tools like AI, natural language processing, machine learning, and automation to deliver fast, easy, and high-quality self-service to your customers with a far lower cost-to-serve. What is a Next-Gen Chatbot?

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Top 5 Customer Service & CX Articles for the Week of April 3, 2023

ShepHyken

The Next Frontier of Customer Engagement: AI-enabled Customer Service by Avinash Chandra Das (McKinsey & Company) How to engage customers—and keep them engaged—is a focal question for organizations across the business-to-consumer (B2C) landscape, where disintermediation by digital platforms continues to erode traditional business models.

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Acing Omnichannel Support in SaaS

GetFeedback

What’s more: since 2010, Accenture data shows the switching economy has increased more than 29%—and only 11% of U.S. That same data set reiterates the importance of personalization, too: 70% of B2C shoppers say a company’s understanding of their individual needs influences their loyalty, while that number goes up to 82% for B2B buyers.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. Be authentic, transparent, and honest.

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Laying the Groundwork for Our Five Best Practices for Creating Unbelievable Customer Experiences

Up Your Service

Your customers—whether B2B, B2C, or partners within your organization—have always been your focus. The truth is, in many cases, you might only get one try: 66% of B2B and 52% of B2C customers stop buying after a single poor customer service interaction. You create processes to make their experience smoother. companies $136.8