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Acing Omnichannel Support in SaaS

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What’s more: since 2010, Accenture data shows the switching economy has increased more than 29%—and only 11% of U.S. customers strongly agree that companies are effectively converging their omni-channel experiences. Customer advocacy is the name of the game when it comes to improved CX and reduced churn in the SaaS environment.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. Monetary Linkage Between Customer Experience, Loyalty Initiatives, and Advocacy Behavior.

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