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Q&A: Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity

ChurnZero

Q: Does the importance of retention metrics vary by strategic buyers versus private equity (PE) buyers? . The metrics are obviously very important, and they probably are why they buy “Company A” versus “Company B.” They didn’t really exist in mass during 2008 and 2009, so we’ve never really seen it.

SaaS 72
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Marketing Operations Defined for Wikipedia, Part I

ClearAction

The rise of the MO function was first observed by analyst firm IDC in its annual Tech Marketing Benchmarks study early in 2005, with industry guidance in the form of a detailed analysis and framework for the staffing requirements and responsibilities for this role’s contribution to the marketing organization.

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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

Experts believe that the modern retail industry will follow a similar pattern as it did during the 2009 recession. In order to understand how much price is driving NPS or any other metric you use, you need to compare your metrics to the same period during the prior year. The Impact of Global Events on the Retail Industry.

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Customer Experience Articles

ClearAction

Performance Metrics. 43% of companies are using customer metrics to evaluate organizational performance; 31% are aligning incentive compensation to customer metrics.(1). Customer Experience Management Metrics: Measure the Right Things the Right Way webcast (11:19). To Improve Customer Experience, Help Me Help You article.

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What impact is your Customer Success team having?

Amity

Since 2009, the popularity of customer success has increased 800%. Customer Success Metrics. We need to understand the basic metrics around customer success so that we can improve it. The problem is, the most obvious metric is actually one of the least useful: Churn % (Revenue and no. Churn is a trailing metric.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Show managers how their VoC action plan progress metric is a leading indicator of what customers will soon experience.

B2B 62
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How Your Customers Measure You

Clarabridge

Some companies use metrics creatively. In 2009 as social media took hold, a new category emerged: “A person like yourself”. When customers share an NPS rating or a customer satisfaction score, it’s not so you can rank, benchmark or trend. A single score is more of a comfort blanket than it is a metric.