Q&A: Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity
ChurnZero
JUNE 19, 2020
Q: Does the importance of retention metrics vary by strategic buyers versus private equity (PE) buyers? . The metrics are obviously very important, and they probably are why they buy “Company A” versus “Company B.” They didn’t really exist in mass during 2008 and 2009, so we’ve never really seen it.
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