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The Inexpensive Survey Tool – Good or Bad for Corporate Research?

Satrix Solutions

No longer were companies solely reliant on expensive research firms to field customer satisfaction or market research surveys. Within just a few years, our email inboxes would be flooded with surveys created using SurveyMonkey and the many other inexpensive survey applications. Consequences of In-House Surveys.

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How to Turn NPS Detractors Into Promoters

Lumoa

Unhappy customers can potentially damage your brand’s perception, spreading negative vibes about your business and seriously tarnishing your brand reputation. In fact, a new study conducted by Oracle found that 88% of customers share their negative experiences with their friends and colleagues. In other words, launch an NPS survey.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). By starting from the inside.

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3 Reasons To Rethink Your Customer Idea Portal

Playvox

UserVoice popularized the concept in 2008, but now there are many providers of idea management software, used by companies like Spotify , Airbnb , and Microsoft. Instead of treating your idea portal as the only source of truth for customer needs, treat it as one of the inputs into your customer research process.

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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

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If It’s Called Customer Experience, Why Is It All About the Brand?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much brand-centered thinking and not enough customer-centric business management. See the math problem here?

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Happy Employees Happy Customers: How to Stop Preaching About Building a People-First Culture in your Contact Center and Start Doing Something About it

SharpenCX

New research alert: The stats are in – all this talk about “happy employees, happy customers” isn’t fluff. In August, Glassdoor released a decade of research linking employee and customer experience. From 2008 to 2018, they studied the connection between reported employee satisfaction levels and CSAT scores on the ACSI index.