Advance from Personalization to Customer Journey Orchestration
Pointillist
SEPTEMBER 10, 2020
They orchestrate actions that help the customer achieve their overall goal (activating their new device) instead of annoying them by myopically pursuing the marketer’s goal on a particular web page (completing another upsell). However, for customers in the middle of a support journey, their primary goal is to resolve their current issue.
Let's personalize your content