Beyond Philosophy

APRIL 11, 2024

Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act.

Customer emotions 195

Customer emotions Marketing Personalization Sales 195

Beyond Philosophy

MAY 28, 2021

Recognize that customer emotions apply. Manage different customers differently. When we did some analysis, we found that the sales team knew 80 percent of their revenue came from 20 percent of their accounts. In essence, this strategy was the sales team’s response to managing too many accounts at one time.

Customer Experience 387

Customer Experience Management B2B Customer emotions 387

Beyond Philosophy

OCTOBER 9, 2017

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.

Customer emotions 365

Customer emotions Consulting Consulting Customer Experience 365

Beyond Philosophy

JULY 13, 2021

Therefore, how they measure success tends to be transactional, aka, how much the call center expense was reduced, not experiential, aka, how it makes a customer feel. However, that doesn’t mean that the organization can’t ensure the third-party partner delivers the proper Customer Experience.

outsourcing 419

outsourcing Customer Experience Journey mapping Call Center 419

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Marketing 210

Marketing Customer emotions Consulting Consulting 210

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based.

Marketing 201

Marketing Customer emotions Consulting Consulting 201

Beyond Philosophy

MARCH 26, 2021

Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.

Journey mapping 301

Journey mapping B2B Customer emotions Personalization 301