Beyond Philosophy

FEBRUARY 5, 2015

Advanced companies map and plan this out, recognizing that experiences are actually a form of branding architecture, brought to life through excellent engineering. All employees have the responsibility of providing customer value. Often overlooked: the emotional and subconscious experience.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

Beyond Philosophy

NOVEMBER 4, 2014

One Business-to-Business client talked to us about the smell of the engines they sell and how many Customers like that. Some trains in England have lavender pumped into the carriages to create a calming travel experience. Disney uses Popcorn and other smells to attract people to their services.

Customer Experience 370

Customer Experience Real estate Customer emotions Customer centricity 370

Beyond Philosophy

AUGUST 13, 2015

In 1970, Greenleaf Greenleaf identified ten principles in his essay, The Servant As Leader, all of which can apply directly to how leaders help generate a customer-centric culture and create lasting value for all stakeholders: – Listening – being receptive, and understanding stakeholder needs.

Customer centricity 279

Customer centricity Airlines Enterprise Engineering 279

Beyond Philosophy

DECEMBER 14, 2015

In 1970, Greenleaf Greenleaf identified ten principles in his essay, The Servant As Leader, all of which can apply directly to how leaders help generate a customer-centric culture and create lasting value for all stakeholders: – Listening – being receptive, and understanding stakeholder needs.

Customer centricity 199

Customer centricity Airlines Enterprise Consulting 199

CSM Magazine

MAY 19, 2023

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

Engineering 52

Engineering Customer Experience Journey mapping CRM 52

Beyond Philosophy

DECEMBER 22, 2015

It’s the third most visited site in the world and the second largest search engine. appeared first on Beyond Philosophy | CX Consultants | Customer Experience. Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. For example, YouTube is actively used as a source for consumer content.

Marketing 231

Marketing Engineering Consulting Consulting 231

Beyond Philosophy

OCTOBER 27, 2022

But, like most people, I am not an expert in electrical engineering, so it isn’t very meaningful to me. If you are familiar with my model for customer-centricity, Naïve to Natural, then I would describe them as Transactional, which isn’t the least customer-centric.

Customer centricity 39

Customer centricity Metrics Customer emotions Consulting 39