Influitive

NOVEMBER 26, 2015

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone.

Customer advocacy 68

Customer advocacy Gamification B2B Education 68

ChurnZero

JANUARY 8, 2021

With their visibility elevated, Customer Success leaders stepped up to carry the weight of their fellow revenue-driven teams and prove their value within the broader organization. If you’re considering the role yourself, check out our eBook, The Future CCO , for firsthand advice from industry leaders on what it takes to become a CCO. .

Chief Customer Officer 98

Chief Customer Officer Healthcare Customer centricity Customer retention 98

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Download the free eBook now. Authentic, user-generated content.

B2B 66

B2B Marketing B2C Education 66

ClientSuccess

JANUARY 4, 2019

Customer Health Score Challenge—Customer Health Data Spread Out. The difficulty is that customer health metrics can be spread out across multiple customer systems (ie. These factors all go into calculating customer sentiment, which is why the metric as a whole can change at any moment – just like actual human emotions.

Metrics 53

Metrics SaaS Accountability Customer advocacy 53

Influitive

MAY 19, 2016

In this eBook, you’ll learn how to turn finance professionals into advocates by: Finding out what really motivates them. Their work is cyclical and driven by unmovable deadlines, which may impact the time and the way they interact with an advocate marketing program,” says Lisbeth Hansen , Director, Customer Advocacy at Demand Spring.

Finance 40

Finance Customer advocacy Education Marketing 40