ClearAction

FEBRUARY 27, 2016

Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Context is the mantra for making something strategic. Take a look at everything Marketing does as a flow, and see what epiphanies emerge.

Marketing 98

Marketing Strategic Value Metrics Enterprise 98

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Sales 52

Sales Coaching Accountability Personalization 52

ClearAction

FEBRUARY 27, 2016

Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Context is the mantra for making something strategic. Take a look at everything Marketing does as a flow, and see what epiphanies emerge.

Marketing 59

Marketing Strategic Value Metrics Enterprise 59

Amity

SEPTEMBER 16, 2014

As one of the attendees said: “Venk Chandran had enough expertise, experience, and insights to fill a 2-day course!”. It is also something the sales team can use to negotiate down from – they won’t be negotiating the license but rather the service. He keep the audience busy furiously taking notes.

Entertainment 48

Entertainment Strategic Value Metrics Feedback 48

Education Services Group

JULY 7, 2020

A few standouts are diving into monetization headfirst, reorganizing their entire post-sales ecosystem around fee-based CS services. Tying CS to your company’s strategic growth is the best way to ensure that leadership understands and embraces the company-wide strategic value of CS. By telling them, of course!

Benchmark 52

Benchmark Best practices Strategic Value Surveys 52

ProProfs Blog

DECEMBER 30, 2021

A psychographic segment example could be a student interested in purchasing an online course. For creating this segment, take the person’s profession (demographics) and his likelihood of purchasing an online course (behavioral). Psychographic segmentation has a much higher strategic value in the competitive era.

Surveys 78

Surveys Brand ambassadors Advertising Marketing 78

Tenfold - Contact Center Blog

NOVEMBER 30, 2017

With evolving customer expectations and service complexities, contact centers are poised to deliver strategic value and profitability to organizations. These businesses also excel in customer-care and after-sales service. It can make a real difference in terms of both sales and profits to those who follow this direction.

Call Center 56

Call Center Customer Support Customer centricity Contact Center 56