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UK retail customer service failing to move forward

Eptica

Therefore, you’d expect customer service to be continually improving, but the 2016 Eptica Retail Multichannel Customer Experience Study found that this isn’t the case. An entertainment retailer took 152 hours to answer an email, then responded to the same question on Facebook in 6 minutes.

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Websites lead the way for UK customer service

Eptica

According to the latest Eptica Multichannel Customer Experience Study , the good news is that most companies understand this, with the web remaining the strongest channel for providing accurate answers to consumer queries. Entertainment retailers propped up the bottom of the table, dropping 8% since 2015, to a score of just 57%.

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Which sectors offer the worst customer experience?

Eptica

A service such as a hotel room or a flight comes with physical attributes such as a comfortable bed, extra legroom or entertainment systems. Consumers may therefore be more willing to judge customer service as poor, as it is the only contact they have with brands in these industries. Share this page on: Tweet.

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Customer service in a multigenerational world

Eptica

At the same time answers will need to be consistent, across every demographic, so make sure you have a centralized knowledge base in place to share information across your contact center agents and channels. Share this page on: Tweet.

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Engaging Customers Through Video: 5 Essential Tips

VocalCom

Given that many people watch online videos for entertainment, brands that deliver meaningful video content in a fun way ultimately engage both current and potential customers. Video has been a popular medium for ages, but never has it shown as much potential for business as it does today.

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6 Key Trends Shaping Social Customer Service

VocalCom

Offer customers insight into your brand events and inform them in an entertaining way by creating meaningful, real-time video content. According to the company, 100 million hours of video are viewed daily on the platform. As mobile use also continues to grow, video is fast becoming an ideal way to engage with customers.

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How AI Drives Targeted Customer Engagement

VocalCom

From retail to finance to entertainment, the technology can be used to target key customers with great accuracy—suggesting the right products and services to exactly the right people at optimal times. Artificial intelligence is transforming business practices across many industries.