CSAT vs NPS vs CES: Which customer satisfaction metric is best?
delighted
MAY 4, 2021
When you talk about measuring customer experience and satisfaction, three metrics inevitably come up as THE ones to use: Customer Satisfaction Score (CSAT) vs Net Promoter Score (NPS) vs Customer Effort Score (CES). NPS is primarily a relationship study metric (though it can also be leveraged for transactional studies — more on this later).
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