Omnichannel Service is the Secret to Quality Customer Support
Babelforce
MARCH 10, 2021
True story: I was about to start an 18-hour multi-transfer plane journey when I noticed a suspicious transaction on my banking app. I contacted the bank using the in-app messaging service while on the runway, alerting them to the issue. Omnichannel service vs. multichannel service. Voice is costly but often necessary.
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